UK retailer raises bar on seafood traceability
UK retailer Marks & Spencer has launched an interactive website that answers one of the questions often asked by today’s consumers: where is my food sourced?
On the site, consumers can find out where the seafood it sells comes from; the farming or capture method used and other sustainability-related information for every farm or fishery.
The retailer offers a wide range of products -- from fish fillets to pre-made salads, sandwiches and ready meals – that feature 11 farmed species from eight countries. Ninety-seven percent of the suppliers are third-party certified. The type of farming method they used is also indicted, for instance net pen farming or suspended rope grown, and each type is explained to the consumer.
For wild catch, the website lists 47 marine species across 71 fisheries, accounting for every kind of seafood that M&S uses in its product lines.
“Transparency is an important part of the trust that our customers and stakeholders put in us - that’s why we’ve published this smart tool which lays bare our whole fish supply chain, wherever it is in the world, and however it is fished or farmed,” said Hannah Macintyre, the company’s marine biologist.