UK retailer raises bar on seafood traceability

Liza Mayer
October 09, 2018
By
UK retailer Marks & Spencer has launched an interactive website that shows where the seeafood used in its food products come from
UK retailer Marks & Spencer has launched an interactive website that shows where the seeafood used in its food products come from Wikimedia Ccommons
UK retailer Marks & Spencer has launched an interactive website that answers one of the questions often asked by today’s consumers: where is my food sourced?

On the site, consumers can find out where the seafood it sells comes from; the farming or capture method used and other sustainability-related information for every farm or fishery.

The retailer offers a wide range of products -- from fish fillets to pre-made salads, sandwiches and ready meals – that feature 11 farmed species from eight countries. Ninety-seven percent of the suppliers are third-party certified.  The type of farming method they used is also indicted, for instance net pen farming or suspended rope grown, and each type is explained to the consumer.

For wild catch, the website lists 47 marine species across 71 fisheries, accounting for every kind of seafood that M&S uses in its product lines.

“Transparency is an important part of the trust that our customers and stakeholders put in us - that’s why we’ve published this smart tool which lays bare our whole fish supply chain, wherever it is in the world, and however it is fished or farmed,” said Hannah Macintyre, the company’s marine biologist.

Add comment


Security code
Refresh

Subscription Centre

Most Popular

Latest Events

2019 Seafarmers Conference and Trade Show
Thu Jan 24, 2019 @ 8:00am - 05:00pm
2019 Ohio Aquaculture Association Conference
Fri Jan 25, 2019 @ 8:00am - 05:00pm
2019 Catfish Farmers of America Annual Convention
Thu Feb 21, 2019 @ 8:00am - 05:00pm
AQUACULTURE 2019
Thu Mar 07, 2019 @ 8:00am - 05:00pm
NC Aquaculture Development Conference
Thu Mar 28, 2019 @ 8:00am - 05:00pm
Aquaculture Canada 2019
Sun May 05, 2019 @ 8:00am - 05:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.