James Sibley: The aquaculture influencer

James Sibley, 23, is from the Boston area and graduated from Northeastern University with a degree in genetic biology. In 2021, he began a TikTok channel educating consumers about common New England seafoods. With the success of his channel, he has since grown and directed his awareness and educational efforts onto aquaculture.

To date, James’ channels have over 400,000 followers and more than 220 million views, cumulatively, marking him as one of the largest aquaculture creators online. His scientific background and enthusiasm for anything farmed underwater highlights a new facet for the industry to explore in the digital age.

In this episode, Sibley shares his journey from curious student to TikTok personality, focused on educating followers about seafood farming.